Retail Broker FBS Signs Sponsorship Deal with Leicester City

Fazzaco learned that retail broker FBS​ have signed a sponsorship with Leicester City, the English football club.

The partnership will begin with the 2021/2022 season, with the Foxes wearing the new shirts with the FBS logo for the first time in the final Premier League match against Tottenham Hotspur at King Power Stadium on Sunday 23 May.

According to the news, the partnership will bring together the 2015/16 Premier League champions and 2021 FA Cup winners with one of the world’s fastest-growing financial services companies.

FBS has over 16 million customers worldwide and operates in almost all countries globally.

The club said that the commitment with FBS will harness the growing strength of the Leicester City story to showcase the unique capabilities of FBS to transform the way the world invests.

Susan Whelan, Chief Executive Officer for Leicester City, commented: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the Club, enabling us to keep investing in improvement and growth while enhancing the Club’s profile all over the world. We are looking forward to working with FBS to bring to life our vision for the partnership to the world and our global fanbase.”

“We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world”, Yulia Ivanova, FBS Chief Executive Officer, said, “It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”