Rupifi Taps Early Investor Rajesh Kamra to Lead B2B Payments Innovation

Rupifi, a business-to-business (B2B) payments and transactions solutions provider in India, has appointed Rajesh Kamra as head of its innovation lab.

Kamra comes with 15 years of experience in technology and e-commerce. He founded fashion marketplace Koovs, co-founded B2B marketplace platform Tradila and scaled start-ups in the e-commerce, social commerce and B2B commerce space.

He is also an early investor in Rupifi.

"I am glad to join the smart and innovative team of Rupifi in their commitment to enabling and multiplying opportunities for SMEs in India," Kamra comments on his appointment.

Rupifi works with B2B marketplaces to provide buy now, pay later (BNPL) and other credit-linked payment solutions to their merchants, distributors and retailers.

It was founded in 2020, based in Bengaluru. The start-up describes itself as "India's first embedded finance company" in the B2B payments space.

The firm recently raised $25 million in a Series A round led by Tiger Global and Bessemer Venture Partners.

(Source: Fintech Futures)