Saxo Australia Rebrands to Totality with No Change to Client Asset Safeguards

Saxo Australia has rebranded as Totality, with its website now redirecting to the new platform. The updated "About us" section states that Totality aims to serve as "Australia's global broker for global minds," offering access to a broad range of investment products including stocks, ETFs, bonds, and foreign exchange.

According to the company, the rebranding will not affect how client assets are held. Investments will remain under the custody of Saxo Bank A/S and other appointed sub-custodians such as Citi Group, while funds will continue to be kept in segregated client trust accounts in Australia with HSBC and NAB. Customers will be able to buy, sell, and manage their assets without interruption.

The firm said it will remain Australian-run and operated, retaining its current executive leadership and sales teams. Ahead of the rebrand, the company doubled its Australian-based staff, with additional operational and compliance functions being brought onshore. Certain centralized functions such as processing, operations, and technology development will be supported by DMA.

From 11 August 2025, clients will need to log in through Totality's updated website and applications to manage accounts and portfolios. The company has said it will share the new platforms with customers well before the transition date.