Saxo Introduces Automated ETF Investment Feature in Singapore

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Multi-asset investment specialist Saxo has launched an automated investment feature, AutoInvest, for clients in Singapore, aiming to simplify regular investing through a structured, hands-off approach.

AutoInvest is available to all Saxo account holders and allows users to set a fixed monthly investment amount. Clients can select up to 10 exchange-traded funds (ETFs) from a list of more than 100 eligible ETFs and link a funding source to complete the setup. Once activated, the system automatically executes investments on a monthly basis, with the option for clients to edit, pause, or stop the plan at any time.

According to Saxo, all ETF purchases made through AutoInvest carry zero commission, positioning the feature as a cost-efficient alternative to traditional investment options such as mutual funds or managed portfolios, which often involve ongoing fees. The service does not require a minimum investment amount or lock-in period and supports fractional investing, allowing for greater flexibility and portfolio diversification.

Mahesh Sethuraman, CEO of Saxo Singapore, said the product was designed to address common barriers to investing. "AutoInvest cuts through decision fatigue, lowers costs, removes the pressure of timing the market, and aligns with real human behaviour," he said, adding that the goal is to make long-term investing more accessible and sustainable.

The launch reflects a broader industry trend toward automated and low-cost investment solutions, as financial institutions seek to cater to a wider range of investors with varying levels of experience.