SberMarketing Opened Access to its Marketing Resource Management System

​SberMarketing, a Sber ecosystem company, has today anounced that it entered the market of IT solutions for business and offered users a service for managing marketing projects Marketing Resource Management (MRM). The proprietary IT solution will open access for customers to manage marketing resources. 

More specifically, users can predict campaign performance, estimate costs, track project status in one window as well as get analytical reports fast and effectively. The MRM solution lets stakeholders prove the viability of their marketing plans and expenses, relying on proven data.

The company noted that the solution will also allow to structure the storage of media assets and track irrelevant materials in time, .

The IT solution designed by SberMarketing simplifies the management of creative efforts and content, helps structure the storage of corporate media assets and avoid the risk of using outdated materials and images with no copyrights.

Data is synchronized across the modules while reports get updated in real time. Thus, users always have relevant information about the budget, campaign KPIs, status of content, creative materials, and approvals, as well as team workload.

SberMarketing’s MRM modules can become accessible for contractors to set, finalize, and track objectives for in-house and external teams inside a single channel and compile that into one report, which results in more transparency of the workflow for managers.