Signifyd launches Authorization Rate Optimization solution

Source: IBS Intelligence 2020-06-04

Signifyd has announced the launch of its Authorization Rate Optimization solution in a bid to maximise online retailers’ conversion rates and protect them from authorisation-stage order declines. With the rising sophistication of fraud rings and the increasing fraudulent activities amidst COVID-19, Signifyd’s tool leverages machine learning and data from its Commerce Network.

“We’re moving to an earlier stage of the checkout, now applying Signifyd’s machine learning expertise and technology to increase authorisation rates for some of the world’s largest enterprise retailers,” Signifyd Co-Founder and Chief Product Officer Michael Liberty said in announcing the feature. “Our Authorization Rate Optimization tool is an extension of our Commerce Protection Platform and is particularly critical at a time when retail margins are under intense pressure. It provides customers the best authorisation rates in the industry while giving them full visibility into the entire order flow from cart conversion to final fulfillment.”

According to Signifyd, the new feature is expected to protects merchants from paying authorisation fees on declined orders that never materialise, improves their standing with payment gateways and banks and gives retailers maximum visibility into their authorisation rates and the ways in which Authorization Rate Optimization is improving those rates.

Signifyd will leverage its its Commerce Network, an ecosystem of thousands of merchants, processing billions of dollars of transactions a year, to sift fraudulent from legitimate orders before they are submitted for authorisation.

Headquartered in California, Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximise conversion, automate customer experience and eliminate fraud and customer abuse for retailers.

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Signifyd launches Authorization Rate Optimization solution

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