SoFi Launches Crypto Trading for Members

SoFi Technologies has launched SoFi Crypto, allowing users to buy, sell, and hold major cryptocurrencies like Bitcoin, Ethereum, and Solana directly within its banking app.

CEO Anthony Noto called it “a pivotal moment when banking meets crypto,” highlighting SoFi’s aim to make digital assets secure and accessible under regulatory oversight.

The platform integrates banking and crypto in one app, offering instant transactions, bank-grade security, and educational tools for beginners.

This marks the start of SoFi’s broader blockchain strategy, including plans for a USD stablecoin and blockchain-based remittance services.