Standard Life Wrap platform launches new services

Source: Money Marketing Katey Pigden 2020-08-31

Standard Life has used adviser feedback to develop new features for its Wrap platform including a client portal and enhanced reporting tools.

Advisers will be able to decide how much information is available to each of their clients and will be able to incorporate their own branding and contact details.

While a “simplified” reporting process will enable advisers to give clients an “easy to understand” snapshot of their account.

In addition to the client portal launch, the platform says it has increased data security through an authentication process.

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Clients will use this when accessing their personal information on the platform.

Standard Life chief executive for savings and platforms Noel Butwell says: “These developments are as a direct result of listening to and understanding what advisers need to support their businesses.

“The continuous investment we’re making in our Wrap platform’s reporting capabilities will help advisers manage clients in a world where demand for more personalised digital experiences continues to grow. I’m delighted we can continue to enhance the experience we can offer them and their clients in spite of the unprecedented times we find ourselves.

“The client portal and reporting improvements have been in the works for some time. These haven’t been developed in direct response to Covid-19, but the technology’s value has certainly been underlined by the pandemic.

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“Today, clients want instant access to a clear a view of their finances. The technology allows them to do so independently, giving advisers more capacity in their business or time to support clients with more complex requests.”

Standard Life

Standard Life Wrap platform launches new services

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