State Street Names Brenda Tsai as CMO, EVP

​Fazzaco learned that State Street Corporation (NYSE: STT), one of the world's leading providers of financial services to institutional investors, has appointed Brenda Tsai as its global chief marketing officer and executive vice president.

In her new role, Brenda will lead global brand and marketing strategy and execution including content, digital marketing, events, product campaigns and media relations. She will be in charge of enhancing State Street's market position and reputation while accelerating customer acquisition.

Brenda will report to Julia McCarthy, executive vice president and global head of client experience at State Street, according to reports.

Brenda is a seasoned public company C-suite executive with 19 years experience in leading marketing, communications and digital transformation across Fortune 200 firms -- P&G, GE, FactSet, BNY Mellon and DXC.

With enthusiasm for diversity and marketing, Brenda serves on the Forbes Communication Council, WSJ CMO Council, the Association of National Advertisers Growth Council, the 30% Club and Ascend. 

Brenda received Bachelor of Arts (BA) with Honors, Political Science and Government from Stanford UniversityStanford University after graduating from the Wharton School with an MBA and a master's degree in international studies.

McCarthy commented: "We remain focused on putting exceptional client experience at the center of our strategy. As an award-winning global marketing executive known for applying business and operational rigor to creative brand and digital strategies, Brenda's decades of experience in brand building and B2B marketing is an ideal fit as she takes the helm of our global marketing organization.”

Brenda said: "State Street's mission of creating better outcomes for the world's investors and the people they serve is of critical importance, and I am thrilled to build upon this purpose to further amplify the company's brand. Our marketing organization is home to many talented and creative professionals, and I am committed to further building on the teams' success and innovating for the future.”

With the support of such a strong leaders team, State Street has witnessed a total revenue of $2,953 billion in Q2 2022, rising 2.7% and 4.2% compared to 2Q21 and 1Q22. Most recently, the company has secured Jennifer Taylor​ as Head of Emerging Market Debt.