Sumsub Taps IPinfo for IP Geolocation and VPN Detection

Sumsub, a trust infrastructure platform, has selected IPinfo as its primary source of IP geolocation and VPN detection, according to the company. IPinfo's data is embedded directly into Sumsub's platform, supporting KYC and fraud prevention checks for customers who may have to defend their decisions to auditors and regulators.

Sumsub needed IP intelligence that could provide clear evidence when customers questioned why individual IP addresses had been flagged as risky. Its previous provider could not supply that evidence, putting trust in the wider platform at risk.

"Our customers rely on the signals we provide to make decisions they may ultimately have to defend to their auditors," said Sumsub co-founder and CTO Vyacheslav Zholudev. "So we have to be able to substantiate every signal we pass on. That is the standard we hold our data providers to. That data informs decisions long after onboarding, so it has to hold up every time. Accuracy is easy to claim and hard to prove."

IPinfo Founder & Co-CEO Ben Dowling said that when verification platforms build third-party data into their products, the quality of that data directly affects their reputations. He added that providing the evidence behind its data has always been foundational to IPinfo, from how it measures the internet to how it investigates and substantiates an individual result when challenged.

Beyond geolocation, IPinfo provides data on location precision, anonymization and hosting infrastructure, and the network behind an IP address. Together, these signals give Sumsub a more complete view of an IP address, adding context its customers can use to make and defend decisions at every stage, from onboarding to continuous monitoring.