Swedish Fintech Zimpler Launches Pay-by-bank Invoice Solution Paylink

Zimpler, a leading fintech company born in Sweden, announced the launch of its Paylink solution. 

Paylink allows customers to pay through a link on the digital invoice which redirects them to their banking app, or online banking via Zimpler checkout. There the transaction is initiated and the customer's identity is verified through the latest bank verification method. This means customers do not need cards to pay an invoice, as the funds are debited directly from their bank account, in real-time.

Mathias Johansson, New Solutions Manager at Zimpler, said: "Adding Paylink to invoices comes with benefits for both consumers and businesses. Being able to click on a link and make direct and secure account-to-account payments simplifies the process for customers. They tend to make a payment much sooner than using other methods. This is a great benefit for organisations with Paylink integration, especially SMEs which may often encounter dips in cash flow due to late invoice payments.

"Innovation is at the heart of Zimpler. Earlier this year, we became the first payment provider in Sweden to offer B2B account-to-account payments and we constantly strive to develop new products and solutions to stay competitive."

Source: Finextra