Swissquote Develops Investment Inspiration Widget to Provide Personalized Recommendation

Fazzaco learned that Swissquote, Switzerland's leading bank in online trading services, has developed a new "Investment Inspiration" widget which is now available on Swissquote's eTrading platform. Based on investors' trading histories, the solution can recommend investors a daily and personalized selection of stocks.

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Swissquote's trading platform offers thousands of financial products. Faced with such a broad range, a retail investor looking for new investment ideas can be overwhelmed by choice. "We have developed a recommendation system which actively selects stocks in order to help you maximise the potential of this vast investment universe. This smart widget generates a personalised selection of stocks for you every day", notes Swissquote.

According to Swissquote, the recommendation system can identify investors that have made similar choices to yours and retrieves all the products purchased by those investors to expand your range of investment options in a relevant way. The system can also identifies your trading patterns, namely the characteristics of securities you are likely to buy. However, if your trading patterns are not yet clearly determined, the system will suggest three stocks from the list generated from those investors having similar choices to yours. This selection is personalised, but may not explicitly reflect your preferences. If you have not yet really started trading, or if you have a passive approach towards the stocks segment, the system will suggest three of the most popular stocks at the time.

Swissquote mentions that the widget is not maximizing clients' performance and does not suggest stocks based on predictions of the future evolution of prices. The solution does not use signals from sentiment analysis of financial news.

Fazzaco reported that earlier this month, Swissquote had added Polkadot to its cryptocurrency offering​ and as a result, the number of cryptocurrencies available on Swissquote had reached 23.