Tools for Brokers Appoints Vahab Hasiri as the Head of Business Development MENA

Tools for Brokers (TFB), a leading technology provider for retail brokers and hedge funds, announced this week the appointment of Vahab Hasiri as the company's Head of Business Development MENA. The promotion fits well with the company's ongoing strategic focus on the MENA region (the Middle East and North Africa) and the growing number of Enterprise customers based there.

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Vahab Hasiri has been with TFB since 2017 when he joined as Junior Sales and started showing great results immediately. Over the last two years, Vahab spent in the role of Senior Sales Executive and focused on building strong customer relationships and developing the company's presence in the market. During this time, Vahab has closed the most deals with the Trade Processor Liquidity Bridge company-wide and became the Best Sales Manager of 2021 at TFB.

As a Head of Business Development MENA, Hasiri will continue to strengthen the company's position and build the TFB brand in the MENA region. Vahab will work closely with the sales and marketing team, focus on partner relationships, and meetings with clients.  

Commenting on the new role, Hasiri said, "I am grateful and delighted for the opportunity that has been given to me by the TFB management team, and I appreciate their trust in me. As the Head of Business Development MENA, my main focus will be on designing and implementing new business development strategies to establish long-term partnerships and to expand TFB's presence in the Middle East & North Africa region further."

Commenting on the promotion, Ivan Egorov, the Global Head of Sales at TFB, said, "Congratulations to Vahab on such a well-deserved promotion. He is one of the hardest working managers in Tools for Brokers, and, since joining the company in 2017, Vahab played a major role in expanding the company's presence in the Middle East and developed strong relationships with many clients and partners."

The MENA region has been a strategic market for Tools for Brokers for many years. The new appointment of Vahab Hasiri as Head of Business Development supports the company's strategy to grow the market share in the countries of Middle East and North Africa. It ties together with another TFB's strategic goal for 2022 which is expanding the Trade Processor liquidity bridge customer base. The process has already started in 2021, when the bridge volumes increased by 116% and many new clients were signed.