Tradesmarter Updates WOW TRADER as WordPress Plugin with Paper Trading Functionality

Tradesmarter, a trading technology provider that offers global brokers white label trading solution, Tuesday announced its latest update in a statement, enabling its white label trading platform solution WOW TRADER to be used as a WordPress plugin with paper trading functionality.

WordPress is a content management system that reportedly powers over 40% of all websites on the internet. With the WordPress plugin, users can add new features or optimize existing features to their websites powered by the content management system.

Tradesmarter explained in the announcement that the update is aimed at meeting the demo trading needs of new investors and traders. It stated: "Today's new generation of investors and traders are looking for the easiest mobile and web platform tools to execute their trades and investments and more importantly should be able to practice or otherwise test these money sensitive positions before sacrificing their real hard earned money."

In addition to the WordPress plugin solution, the built-in functionality of WOW TRADER also includes an optional TradingView​ Charting tool, an all-in-one back-end solution for managing a firm's CRM, risk management and affiliate marketing solutions, etc., integrating a variety of solutions that every financial service firm needs.

"For over 11 years the team at WOW Trader has spent millions making sure that the platform is responsive to the high demands put on servers and coupled with a high-performance front-end solution with native app capability, the value proposition for new clients looking for a turnkey solution is unmatched through our offering," said Thomas Chenoweth, SVP Business Development of Tradesmarter.