Trustly Grows Its Open Banking Presence in UK Through Expanded Partnership with Betway

Trustly, the leading global account-to-account payment provider, continued its UK expansion by launching the company's Open Banking product with Super Group's flagship brand, Betway.  

"We are very pleased to extend our longtime partnership with Betway to the UK market as well. The shift from traditional payment solutions, such as cards, towards account-to-account payments in the UK started last year and continues to accelerate, and we expect that user adoption rates will continue to grow. Trustly is in a great position to lead this growth, offering a frictionless payment experience that allows users to deposit directly from their mobile banking app using biometric verification, as well as an unparalleled reconciliation, reporting and risk management platform that will help our gaming merchants lower their operational costs," Trustly's VP of Gaming, Vasilije Lekovic, stated.

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Betway's Marketing & Operations Director, Paul Adkins, added: "We're very excited to have added Trustly to our bank of payment methods for Betway in the UK. As open banking is becoming more popular in this country, we wanted to find a partner whose banking solutions offered our customers a seamless experience, which is important for us as one of the UK's leading operators. Staying up to date with the latest payment methods is vital for our UK business, and we're looking forward to working together with Trustly with the sole aim of achieving the best open banking experience for our customers."

Since pioneering account-to-account payments in 2008, Trustly has seen significant success in the Nordics as well as Germany and the Netherlands. More recently, the company continued its product expansion to other markets in Europe, as well as the U.S. and Canada. With the recent acquisition of UK-based Open Banking Platform Ecospend, the company expects an accelerated growth in the region with a market-leading product offering.