Visa and Emirates NBD renew partnership with a 5-year agreement

Source: IBS Intelligence 2020-06-09

The Emirates NBD bank and Visa announced the renewal of their partnership with a five-year agreement. The renewal affirms the ongoing commitment of both the entities in the space of digital payments in the UAE. Visa has secured exclusivity over the bank’s debit card offering to personal, priority, private and business banking customers, and the debit card programme for Liv. which is Emirates NBD’s lifestyle digital-only bank.

Suvo Sarkar, Senior Executive Vice President and Group Head – Retail Banking & Wealth Management, Emirates NBD elucidated, “As the market leader in payment cards, we are delighted to renew our strategic partnership with Visa, enabling Emirates NBD to continue to deliver unique and innovative payment products. Supported by our long-term collaboration with Visa, Emirates NBD has created payment offerings that are unmatched in value and scale, enhancing our customers’ lives. We are also delighted to continue to receive industry recognition for the Emirates NBD “U by Emaar” Visa credit card, one of our most popular products, that has received widespread customer acceptance and positive feedback since its launch.”

The two companies have renewed their agreement on existing credit offerings which include premium products such as Visa Infinite Privilege, Visa Infinite and Visa Signature.

Shahebaz Khan, UAE General Manager, Visa enunciated, “We are delighted to renew our long-standing partnership with Emirates NBD. Over the years, we have closely worked together to develop several exclusive, attractive products and loyalty programs that deliver seamless, secure and rewarding experiences to cardholders on their daily, retail, leisure and travel spend. And what’s more, we make sure that our co-branded offerings continuously evolve to resonate with the bank’s different customer segments and their changing preferences. As we renew our partnership for another five-year term, we remain committed to growing digital payments, bringing more innovative products to market and delivering customer-centric solutions to benefit cardholders.”

The partnership will see continuity by both parties to drive the growth of digital payments through data-led solutions; deliver differentiated products in the market using innovative platforms; deepen customer engagement with experiential offerings through Visa’s sponsorship assets; and drive operational efficiencies and cost reduction through Visa’s risk and data solutions.

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Visa and Emirates NBD renew partnership with a 5-year agreement

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