Visa Backs Credit Card Fintech Startup Deserve

Fazzaco learned that Deserve, a fintech startup offering digital-first, mobile-centric, and highly configurable API- and SDK-based credit card solutions, has secured investments from Visa, the world digital payments giant. This follows Mastercard’s investments in the startup.

Last year, Visa has already tapped Deserve together with BlockFi, a blockchian technology-based company that provides the wealth management products for crypto investors, to roll out the first-ever credit card to offer Bitcoin rewards.

"This investment validates the industry’s embrace of a digital-first, embedded approach driven by APIs and SDKs. We’re transforming credit cards into software that lives on mobile devices not in wallets,” said Kalpesh Kapadia, CEO, Deserve.