Visa Launches Crypto Advisory Services for Clients and Partners

Fazzao learned that the global digital payment leader Visa has launched Crypto Advisory Services for clients and partners.

According to the official announcement, this new unit will sit within the company's Consulting & Analytics (VCA) division, which offers payments-related consultancy services.

For financial institutions eager to attract or retain customers with a crypto offering, retailers looking to delve into NFTs, or central banks exploring digital currencies, understanding the crypto ecosystem is a vital first step. Through their work with more than 60 crypto platforms, Visa's global network of consultants and product experts have deep expertise to help financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets.

"We've seen a material shift in our clients' mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap," said Carl Rutstein, Global Head, Visa Consulting & Analytics. Today, Visa is engaging with clients and partners in every region, including the U.S., where Visa's team is working with UMB Financial Corporation.

As Fazzaco reported earlier, Nuvei Corporation has partnered with Visa​ to offer Nuvei's U.S. clients access to fast payouts via implementation of Visa Direct, Visa's real-time push payments platform.