Visa Teams up with Ascenda on Next-Gen Loyalty and Rewards in Asia Pacific

Visa Inc. (Visa), the world leading digital payments provider, announced today the strategic partnership in Asia Pacific with Ascenda, a global fintech that makes customer engagement simple by powering rewards technology and payment propositions for leading financial services brands, for the purpose of rolling out a comprehensive new rewards program for its partners’ customers.

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According to the official press release, the payments network is planned to leverage Ascenda’s new Nexus platform, the new rapid launch option for the firm’s SaaS loyalty solution suite.

The collaboration enables card issuers, like banks or fintechs, to deploy rewards programs that are easy to implement and use, in a fraction of the typical lead-time. The digital rewards portal powered by Ascenda comes with offers and promotions from leading merchants via Visa Offers Exchange and Ascenda’s global network.

Additionally, by leveraging Visa’s latest API services, Ascenda authenticates customers securely and identifies payment transactions that are eligible for rewards – with minimal action required from the issuer.

 “As Visa evolves the business beyond cards, reward programs are becoming more digital, more engaging, more personalised, and easier to adapt to new opportunities. Our partnership with Ascenda ensures Visa is able to deliver loyalty platforms that match the pace of digital adoption our bank and fintech partners need,” said Chris Clark, regional president, Asia Pacific, Visa.

Last week, Fazzaco reported that i2c, a global payment and banking solutions provider has partners with Visa​ to launch point of sale installments capabilities for their participating issuers in North America.