Webinar Marketing: Why Is It Increasingly Favored by Forex Fintech Companies?

It is understandable that fintech companies​ get frustrated when they fail to sell top-notch things to their clients, though they never slacken their efforts in developing state-of-the-art products and services.

To facilitate forex trading, the fintech industry spans across a long chain from identity verification, liquidity, bridge, to server hosting, plug-in, risk management, where every link sets a high standard for newcomers, and at the same time causes inconvenience to buyers.

Forex brokers​, especially start-ups, white label brokers, and those who lack a professional tech team, would find it difficult to understand the IT content, jargon, or complicated logic in order execution, A/B Book, and multi-tiered liquidity. Simply going through a fintech company's website does not make much sense in understanding the basic picture of its offerings.

To provide more insights to the market and let potential clients have a basic view of what they can do for brokerage business, many fintech companies resort to webinar marketing​.

Webinar Marketing

Similar to a seminar or a symposium, a webinar helps fintech companies gather a wide range of audience​, albeit over the internet. Different from simple marketing videos, webinar audience learn insights and useful info shared by the presenter while getting the first impression of the brand.

Apparently, the long-lasting pandemic in the past 2 years drove significant growth of this new marketing model as it removes geographical barriers and proves to be cost-efficient and more effective than traditional CPC/CPA advertising model, particularly for B2B business.

The global webinar market is expected to rise at GAGR of 7.6% between 2016-2023, reaching USD 800 million by 2023, compared with USD 547 million back in 2015. Virtual platfom ON24 hosted 19,292 webinars in April, 2020 alone, with approximately 640 webinars on a daily basis.

Favored by Fintech Companies

Due to high threshold and complicated tech knowledge, fintech companies are not able to display all their offering details on website. What they show is simply what they can do for their clients, mostly forex brokers and start-ups, in a general sense. Contrary to forex trading, there is no single manual or easy-to-find courses guiding those buyers to set spreads, test platforms, set parameters, or develop APIs, let alone various demands from forex brokers.

On the other hand, a live demo is more friendly to potential clients of fintech companies. Through a live webinar, a CRM vendor​ can easily show the interface, operability, or interactivity of the system, such as how to set multiple layer of affiliates/IBs, assign commissions or rebates, automatically label active traders and intended customers, identify leads, and avoid money-laundering risks.

Webinar marketing also enables more interaction with audience​. On webinar platforms with live chat features, the streamer can answer any questions on the screen, which in a sense can be deemed as inquiries​. A well-prepared live webinar​ can ease concerns of intended clients and demonstrate how capable the vendor is as long as customers get satisfied answers. Though not as effective as face to face meetings, a live webinar proves to be more efficient than rounds of email communication with only screenshots, images, and texts.

Last but not least, a live webinar can be replayed on different social media channels and can be rendered into different languages to suit audience in target regions. It is difficult to negotiate tech affairs with people who are not fluent in English, but a detailed video tutorial with subtitles can easily persuade them.

Platform to Choose

While many forex fintech companies choose to host a live webinar via Zoom or any other virtual platforms, they may find it hard to accurately attract target audience as viewers may come from all walks of life. But only forex brokers, start-ups, entrepreneurs, or people with a certain level of forex knowledge will become their potential clients.

Designed to bridge the gap between fintech companies and forex brokers, Fazzaco live webinar is the perfect solution, and has proved effective in past sessions​.

Fazzaco live webinar​ is a proprietary technology developed by its IT department, which is available on web, mobile browser, and App. The simple interface and appropriate layout allows viewers to focus on the live streaming and communicate with the streamer on a real-time basis. The video, after live streaming, will be made public at Fazzaco website forever for maximized exposure.

Instead of targeting general audience, Fazzaco, as a leading info hub, concentrates more on fintech, forex, and crypto​​, which helps bring more intended customers to webinar holders, generating real leads and making every of your penny count.

To host your own live webinar, please contact ad@fazzaco.com.