Webull's Newest Product Has a Two-Year-Old Rival

Webull introduced Managed Bond Portfolios on Monday, granting its advisory arm discretionary authority to buy and hold individual bonds for retail clients. The service is built on technology from Moment, a New York-based fixed-income software firm, and is available only to U.S. investors.

Two strategies are offered at launch. Enhanced Cash invests in U.S. Treasury securities maturing within two years, with a $500 minimum and a 15-basis-point annual fee. High Income allocates across investment-grade and high-yield debt, requiring $2,000 and charging 30 basis points. Webull said the strategy targets annualized income above 6% over time, which it described as a target rather than a guarantee.

Webull noted that individually managed bond portfolios have historically required minimums of $250,000 or more and annual management fees of 0.50% to 1.00%, though it did not disclose the source of those figures. Clients cannot select their own bonds under either strategy; Webull Advisors makes all decisions on buying, selling, and reinvesting, making both accounts discretionary rather than self-directed. This differs from the corporate bond trading Webull launched in October 2025, where customers place their own orders at a 0.10% spread with a $10 per-trade minimum.

Many retail investors "still don't have the time, knowledge, or desire" to build bond portfolios themselves, said Matt Peterson, Webull's head of fixed income.

Rival platforms have offered automated bond products since 2024. Wealthfront launched its Automated Bond Ladder in May 2024, which buys and rolls individual Treasury bills and notes on the client's behalf, with a $500 minimum and a 0.15% annual advisory fee, cut from 0.25% in June 2025. Public.com rolled out a bond account in 2024 holding a fixed basket of corporate bonds at a $1,000 minimum, though investors opt into the basket themselves rather than ceding discretion. In Europe, Trade Republic began selling bond ETFs in October 2025 from EUR 1, offering fund exposure instead of individual securities with defined maturity dates.

Moment has previously integrated with Webull, collaborating with Apex Fintech Solutions in 2024 to reduce fractional bond orders to $100. Founded by former Citadel Securities quantitative traders, Moment provides fixed-income trading, portfolio construction, and operations software to brokers and wealth managers. It raised $78 million in a Series C round led by Index Ventures in May, bringing total funding to $134 million. Managed bond portfolios have "always been locked inside systems built for the wealthiest investors," said Ammer Soliman, Moment's chief operating officer and co-founder.

Webull previewed managed bond portfolios at a mid-year investor event in New York on June 30, alongside an AI portfolio tool and wider private-market access through special purpose vehicles. Monday's launch is the first of those items to ship. The company has maintained a steady release schedule this year, adding mutual funds inside IRA accounts in June. Last week it introduced event contracts into its paper trading environment. Sara Schwartz, chief executive of Webull Advisors, called the new service "bond portfolio management that's historically been reserved for high-net-worth clients."

Webull reported first-quarter revenue of $159.9 million, up 36% year-over-year, alongside a net loss of $21.7 million as operating expenses rose 68%. Customer assets totaled $28.5 billion at the end of June, across 5.1 million funded accounts.