Wells Fargo to Launch Rebuilt Mobile App and All-New Virtual Assistant, Fargo™

Wells Fargo & Company (Wells Fargo), a leader in the financial services headquartered in the US, announced on Monday it would roll out a rebuilt mobile banking app for both individual and corporate customers in early Q1 2022, alongside an all-new virtual assistant — Fargo™, which will be added later 2022.

According to the official press release, the enhanced digital capabilities are part of the company’s multiyear strategy to become digital-first and reinvent digital personal finance, supported by increased investments in next generation technology and strategic partnerships with leading tech companies.

As the reimagined Wells Fargo mobile app debuts next year, Wells Fargo’s 27 million mobile active customers will notice a new, modern look and feel and a simpler user experience that will help them more easily accomplish their banking needs — everything from the way they send and receive money via a one-stop-shop Pay & Transfer hub to how they explore products and more.

“Our customers live on their phones, accomplishing every task and planning their next important life moment all via digital. They expect their mobile banking app to mirror the same frictionless and time-saving experiences they get with other apps they use,” said Michelle Moore, Wells Fargo’s head of Consumer Digital. “The rebuilt mobile app will not only deliver a more seamless experience for customers, but it will lay the foundation for a digital personal finance experience that pushes the whole industry forward as new features such as Fargo™ and others are added in 2022 and beyond.”

Once Fargo™ is added to the mobile app, it will bring a concierge-like experience to the app — customers will be able to get answers to their everyday banking questions and, rather than self-serving to accomplish a task, they can ask Fargo™ to complete the task for them. As the artificial intelligence-powered virtual assistant evolves, it will also surface personalized insights and recommendations to help customers better manage their finances.