WeTrade Secures PSG Sponsorship as It Expands in Europe

Retail FX and CFDs broker WeTrade has signed a multi-year sponsorship deal with French football club Paris Saint-Germain (PSG), running through 2028. The agreement marks a key step in the company's European expansion strategy, which has accelerated following the receipt of a CySEC CIF license for its Cyprus-based entity, Wetrade International Cy Limited.

WeTrade, which already holds an ASIC license in Australia and operates offshore entities in Malaysia and Seychelles, has until now focused primarily on Asian markets, particularly China and the Far East. With its new regulatory approval in Cyprus, the firm is preparing to roll out services across the European Union.

As part of its expansion, WeTrade has strengthened its leadership team in Europe. Former IQ Option and LegacyFX executive George Miltiadous has been appointed CEO of WeTrade EU, while former ETX Capital and Ultima Markets Cyprus executive Noura Epaminonda has also joined the team. In addition, the company named Lewis Stainton, who previously held marketing roles at TrioMarkets, CMTrading, and eToro, as its new Head of Marketing.

Commenting on the PSG partnership, Miltiadous said, "WeTrade is honoured to be chosen by Paris Saint-Germain as its official partner. As a global brand ourselves, we understand the value of investing in excellence, innovation, and empowerment. The WeTrade name is synonymous with outstanding service and innovative products that empower traders around the world. This will no doubt be enhanced further by the partnership. We are impressed with Paris Saint-Germain and their rich legacy of success. This partnership is a perfect match, and we are excited to kick things off and make it a winning collaboration."

PSG also welcomed the deal as part of its strategy to connect with global audiences. Richard Heaselgrave, the club's Chief Revenue Officer, stated, "This partnership with WeTrade reflects Paris Saint-Germain's ongoing ambition to collaborate with leading international brands that share our values of excellence and innovation. Together, we will create new opportunities to engage our fans worldwide."