WeTrade’s Senior Executive Discusses How to Expand Your Brokerage Business Internationally

Taking your brand overseas can be appealing, and many forex companies would jump at the chance. However, the international expansion journey can be treacherous. Between establishing a fresh customer base, learning new laws and regulations, finding trustworthy payment partners, and establishing local website, the road to becoming a global brokerage company is difficult to navigate.

Today, Fazzaco invites a senior executive from WeTrade to share his insights on the challenges to expand global business and how to meet the local requirements in payment, translation, customer support etc.

WeTrade is an international forex broker with offices and service centers in the United Kingdom, Seychelles, China, and Malaysia, and provides multi-lingual 24/7 retail and institutional services to many countries and regions such as Europe, Asia, Africa, and Australia.

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Fazzaco: Thank you for joining Fazzaco today. Let us know more about WeTrade.

WeTrade: hello, Fazzaco,, it’s a great honor to accept this interview. WeTrade is a UK foreign exchange broker. This year is our sixth year of stable operation. WeTrade has continued to provide high-quality services to Asia, Europe, Africa and other countries and regions in these 6 years. Over the years, WeTrade has taken protecting the safety of customers' funds as its primary mission, has been developing steadily, providing investors with a high-quality trading environment, and determined to become the most trusted foreign exchange brokers for investors.

Fazzaco: Fazzaco has learned that WeTrade has become the silver sponsor of BrokersShow. What motivated you to participate in this virtual expo?

WeTrade: BrokersShow is the exhibition we have been cooperating with in recent years. Its diverse forms and complete services have been welcomed by many investors. For us, what investors like is always a good choice. We continue to participate in the exhibition because we hope to give customers the greatest sense of security in localized operations.

Fazzaco: In your opinion, what are the advantages of virtual expo? Will it become premium choice for brokerage companies to marketing in the context of COVID-19?

WeTrade: In my understanding, the biggest advantage of online exhibitions is that they remove regional restrictions. Before we participated in offline exhibitions, we needed to fly to the local area. Some investors who were not in the local area wanted to see the style but could not participate. Online exhibitions can provide investors with a visual feast and one-on-one explanations on the premise of ensuring our safety during the epidemic time. We like it very much.

Fazzaco: WeTrade is an international forex broker with offices in different countries and multi-lingual website. What are the main difficulties to establish global business？

WeTrade: Our globalization process is actually relatively smooth. We always believe that only professional people can do professional things to give local customers the best service and experience. Because no matter whether we can promote business in any country or region, we must set up a local language team to provide services, so that customers will not have problems in communication. If the biggest problem is that we have always adhered to the spirit of ingenuity in doing things these years, it takes a long time to complete a localization team, and we will speed up in the later period and expand to more countries and regions.

Fazzaco: Based on your experience, do you have any suggestions to meet the local requirements in payment, translation, customer support etc?

WeTrade: Payment solution,translation,customer service is something that the localization team can do well, and we don’t have much suggestions for the time being. We continue to maintain our high standards and strive to do better.

Fazzaco: Have you found any third party forex solution providers to assist your expanding?

WeTrade: For us, When expanding international business, we must rely on local professional people and institutions, but as a platform with high standards, we will work hard to select service providers that can cooperate, whether it is borrowing or developing by ourselves. All have high requirements, high standards and uniform external quality services.

Fazzaco: In your opinion, which country or region is the most promising to operate brokerage business?

WeTrade: In my opinion, mainland China, including Hong Kong, Macau and Taiwan, is still the most potential market. China’s current economic strength is among the best in the world. Investors can participate in the international market through self-education or understanding and see a broader world. But I still sincerely hope that all practitioners in the industry, regardless of the current level of domestic supervision, will be able to demand ourselves with high ethical standards and resist the behavior of fish investors together. 

​In this way, our entire industry can develop soundly, customers can enjoy benefits, appreciate the advantages of the industry, and make reasonable investments on their own, focusing on the improvement of technology, instead of losing confidence in the industry because some bad actors bluff and deceive.