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White Label Payment Gateway: Another Option to Build Your Reputation

Source: Smith Zach
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The first thing that comes up to people's mind when talking about white label is trading software. Forex start-ups or less capable forex brokers tend to purchase white label trading platforms from a third-party provider and use their own logos, which saves time and money and frees them to devote more energy to onboarding clients.

White label is not restricted to trading software. Now the market is witnessing an increasing number of payment gateway white label providers.

Similar to white label trading software, a white label payment gateway is a gateway system that enables a forex broker to process payments using their official name while using third-party services. 

Advantages of White Label Payment Gateway

Build reputation: a white label gateway can significantly improve users' trust on the forex broker as anyone would be doubtful if a third-party payment page appears when depositing money. Let alone forex scams and telecommunication fraud become growingly rampant recent years. Logo and official name on the payment page would be an endorsement of the broker's strength and authenticity.

Cost-efficiency: payment gateway white label providers usually earn a commission based on transactions processed by merchants using their service.  A white label payment gateway has a lower cost than a real merchant account that has to cover costs of setting up, configuration and testing, just like white label MT4 is much cheaper than a MT4 server license.

Diversification: a white label provider has already integrated multiple payment resources and methods, including e-wallets, bank cards, alternative payments, third-party payment, to name a few. Many would support cryptocurrencies and foreign exchange. The merchant then would have more options than establishing on its own.

Data security: a white label provider would take responsibility for hosting and data security for a merchant while ensuring easy access to it on the back office.

Payment Gateway White Label Providers

Now the payment and related fintech industry is facing fierce competition due to the emergence of cryptocurrencies and wide application of APIs. 

Payment processing needs to comply with regional regulations. There fore, many PSPs only cater to their own regions, except those multi-national companies such as Paypal that spans across the globe. For example. PayFlair is able to handle payments in the MENA region, but only with bank account instead of credit card. Directa24 reaches out to LATAM, Japan, and Canada, excluding the Middle East.

Some of the top payment gateway white labe providers include:

Decta

Decta is able to deal with Mastercard, Visa, PayPal, Apple Pay, Muchbetter and connected to Matercard, Visa, and UnionPay network. It also supports payment on-the-go and website-based payment.

Corefy

Corefy establishes connections with APIs of payment providers and acquirers globally, supporting multiple payment methods such as credit cards, bank transfer and e-wallets in over 200 fiat and crypto currencies. 

Corefy provides a merchant with a straightforward back office that allows running multiple businesses conveniently, having separate accounts and individual settings for each of them.

PayPipes

PayPipes white label solution ensures user-friendly payment page and back office that help merchants with real-time data analysis. It supports multiple payment channels such as alternative payment, e-wallet, bank transfer, such as Skrill, Neteller, and Paysafecard.

Other than companies mentioned above, Mastercard, one of global pioneers in payment innovation and technology also provides white label services. 

It can be concluded that a white label payment gateway is an efficient way for brand marketing and increasing customer loyalty. So why not try it if you are starting your forex or crypto brokerage?

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