William Klippel Talks about Capitalise.ai and Automated Trading

Founded in 2015 by two fin-tech veterans, Capitalise.ai is an innovative analytics and trading automation platform, aiming to offer a seamless trading experience, removing technical barriers and opening new trading opportunities and channels for non-technical traders.

Today, William Klippel, Head Of Sales at Capitalise.ai, joins Fazzaco to talk about Capitalise.ai and automated trading.

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Fazzaco: Thank you for joining Fazzaco today. Can you first tell us more about yourself and Capitalise.ai?

William: Capitalise.ai was founded in 2015 by two fintech veterans who saw the growth of algo trading and understood the challenges facing traders who may have great investing strategies, but have no coding skills or technical background to leverage.

They developed an advanced trading automation platform, based on Artificial Intelligence, Machine Learning and Natural Language Processing technologies.

Today, traders simply type a strategy in plain English into the Capitalise.ai platform and through our proprietary AI, Machine Learning and Natural Language Processing (NLP) technology, we convert the text into an automated strategy. Traders can backtest and analyze their strategies with the simple click of a button, allowing them to tweak their variables and optimize their results, 24/7.

In addition, Capitalise.ai also provides traders with advanced tools such as simulation mode, custom smart notifications, live strategies library and iOS and Android mobile apps, so that they can stay engaged around the clock and from anywhere on the globe.

Prior to joining Capitalise.ai, I spent the past 15 years working on the brokerage side of the industry. I kicked off my career on Wall Street as an early employee of FOREX.com, later I opened their first overseas office in London and helped grow that firm from a startup through their IPO on the NYSE. During my career, I’ve been fortunate to hold senior product and business development positions in fintech, gaining an in-depth expertise in forex, cryptocurrencies, CFDs, equities, ETFs, spread bets, commodities and options over the years.

I first learned about Capitalise.ai while I was the Head of DMA Product at GAIN Capital and I was totally blown away by what they had built. I joined Capitalise.ai as the Global Head of Sales last summer and have been incredibly pleased with the positive momentum we’ve seen over the past year.

Fazzaco: What range of core products does Capitalise.ai provide?

William: Capitalise.ai offers a feature-rich, 360 degree trading automation platform - from research and analysis, to market monitoring and smart notifications to advanced strategy execution - all of which can be leveraged with no coding skills whatsoever.

Fazzaco: What kind of clients do you mainly target?

William: Capitalise.ai works with leading global brokers and exchanges across a wide range of financial markets including cryptocurrencies, forex, CFDs, equities, derivatives, and commodities.

Fazzaco: Could you specifically introduce the working flows that your products help brokers achieve automated trading?

William: We offer plug and play White-Label integrations to a broker or exchange that allow them to provide the Capitalise.ai suite of no-code automation tools to their customers with no additional development resources required from the partner.

Fazzaco: What are the advantages of automated trading solutions for brokers? Are there any disadvantages?

William: Brokers who provide their customers access to Capitalise.ai see several key advantages:

- A significant competitive advantage over other brokers in region by attracting new traders through a unique trading experience like no other

- Enhanced brand reputation and strategic positioning as an innovative and cutting edge broker

- An opportunity to amplify their own performance through happier, more engaged traders which in turn generate more volume and have a higher retention rate.

- An opportunity to uncover business opportunities through our analytic reports for partners

Fazzaco: As far as you are concerned, how much of trades in forex market are done automatically?

William: The FX market is the largest and most liquid market in the world with about $2 trillion in spot trading volume daily and a total of $6.6 trillion in daily transactions if you include swaps, options, and forwards. It’s estimated that 80% of all forex volume is algorithmic but less than 5% of that is from retail traders. The nice thing about Capitalise.ai is that it really democratizes access to algo trading to all types of traders that haven’t been able to participate previously.

Fazzaco: Do you see any substantial differences in the performance of automated trading and manual trading?

William: It’s really all about eliminating human emotion from the equation. We all have the ability to formulate high caliber trading strategies, but it’s always difficult to stick to the plan when emotions get in the way. With Capitalise.ai, people get an opportunity to plan and strategize like a human but trade like a machine. By reducing the stress of monitoring a market 24/7, a trader is free to do other things, knowing that their strategy will be executed according to the conditions they have set, no matter what time it is triggered or where in the world the trader happens to be when it does. We really allow traders the freedom to take a break from the screens and enjoy their life while staying engaged in the markets.

Fazzaco: In your opinion, will automated trading end up replacing manual trading?

William: In 2006, approximately 25% of all forex trades were algorithmic. By 2018, that number had grown to 80%. We see the same trend across the other financial markets too. As retail traders continue to gain access to no-code automating via Capitalise.ai, I am sure this trend will continue to pick up steam.

Fazzaco: Capitalise.ai has announced partnerships with Eightcap, FTX and FXCM, can we expect more partnerships this year?

William: Yes, absolutely! We are keeping very busy these days and plenty of interesting announcements will be hitting the news feeds very soon!