Worldline and Lidio Partner to Unveil Payment Solution for International Merchants

Worldline, a global leader in payments services, has announced a strategic partnership with Lidio Payment Services Inc (Lidio), one of Turkey's leading Fintech companies. The solution will help international e-commerce merchants businesses to enter Turkey's burgeoning e-commerce market.

Worldline, in conjunction with Lidio, seeks to overcome key challenges facing potential entrants to the Turkish e-commerce market, such as low approval rates, high cost of cross-border payments, FX risks and local entity requirements.

The solution minimises the time and investment required to start processing and accepting payments from Turkey, while maximising conversion rates and driving payment performance - not forgetting seamless compliance with local regulations and legislation.

Guillaume Tournand, Head of Growth for Merchant Services at Worldline, added: "This new solution is part of our strategic approach to help global online businesses enter high growth markets. It follows solutions already launched for Brazil, China, India and South Korea. To support merchants in their efforts to enter and grow in these unique ecosystems, Worldline conducts extensive analysis to ensure that businesses comply with local governmental regulatory standards and tailor solutions to the preferences of the consumer to help drive cross-border growth."

Emre Güzer, Co-Founder & CEO of Lidio, said: "We are very pleased to be working with Worldline to bring this solution to the market here in Turkey. As one of the most rapidly expanding marketplaces that uniquely crosses the divide between Asia and Europe, we seek to facilitate and participate in this growth. Our joint e-commerce proposition enables us to offer customers a seamless solution and ensure maximum satisfaction."