X Open Hub’ Specialist Talks about Trends of Trading Software
Sylwester Jezierski is a veteran marketing expert, with almost 5 years at X Open Hub where he has acted as senior digital marketing specialist, with responsibility for developing and executing marketing campaigns, organizing exhibitions at financial international Expos etc.
Today, Sylwester Jezierski joins Fazzaco to let us know details about X Open Hub and the trends of trading software.
Fazzaco: Firstly, please tell us about yourself and the X Open Hub.
Sylwester: My name is Sylwester Jezierski, and I’m a Senior Marketing Specialist at X Open Hub. During my eight-year career, I have helped numerous clients – both big and small – to create, refine and execute profitable online marketing campaigns. I’m currently responsible for the marketing strategy of the company.
X Open Hub is an institutional part of XTB Group. The company is a leading provider of liquidity and white label solutions with over 15 years of experience. We onboard institutional partners worldwide and as a capital group, we hold offices in 14 countries, including the UK, Germany, France, Cyprus, and Chile.
Fazzaco: What are your key target markets? What products are you marketing in these places?
Sylwester: Our target group can be divided into two types of clients. First are brokerages and startups which are looking for white label trading solutions. Those clients usually look for a unique and powerful trading platform to help their company stand out from the crowd. The second types of clients are banks and brokers looking for trusted and regulated liquidity partners that provide solid business conditions. However, our clientele’s most chosen option is a full package - liquidity and white label trading platform.
Fazzaco: X Open Hub provides its own white lable trading platform--XOH Trader. What motivates to develop XOH Trader?
Sylwester: First of all, we get motivation from our customers’ satisfaction and pleased traders who are using our platform. Our solutions are gaining more and more interest in the industry. Our mobile platform, only on the Play Store, already has over one mln downloads. Our list of institutional customers is also constantly growing. These results motivate us to action.
Fazzaco: What sets XOH Trader apart from other trading softwares in the Industry?
Sylwester: In my opinion, the most significant advantage of our platform is constant growth and development. In the last few months, we have already implemented a couple of exciting adjustments. Our company employs over 200 IT specialists who are continually working on the improvement and stability of the XOH Trader platforms. We are also very focused on the feedback coming from traders. Our UX team is conducting surveys of users, and we have implemented tools that help us understand traders’ behavior on the platform. We are also very caring about design. Our trading platform is not only useful but very pleasing to the eye. All of this helped us to create the best environment for trading.
Fazzaco: Currently, more and more brokers develop their own trading platforms. What are the advantages and disadvantages?
Sylwester: Yes, we are spotting this movement too. However, this possibility is only available for companies that have a lot of resources. I’m not only talking about money but capabilities to hire IT developers, server administrators, and designers. Creating your platform is also not a “set and forget” investment. It generates a high fix-cost of IT infrastructure, not to mention maintaining the security and technology standards.
If to comes to advantages, you are getting independence and flexibility in creating the trading desk based on your business requirements.
Fazzaco: In your opinion, what are the must-have features for a trading platform?
Sylwester: Judging from our experience, the platform’s must-have features are usability, stability, and reliability. The number of indicators, time frames, and other trading tools are significant too; however, it is not as crucial as the app’s responsiveness. We are also putting a lot of effort into such functionalities as advanced market calendar, market news, webinars, and analysis available directly on the platform.
Fazzaco: How do you view the current state of the forex trading platform industry? And what trends do you see emerging in the next few years?
Sylwester: It cannot be denied that currently, the market of trading platforms is dominated by a few companies. However, the demand for such solutions is continuously growing. Thanks to innovation and better adaptation to the market, each supplier can gain a significant market share. The European market is heavily saturated; that’s why our company currently focuses on brokerages and banks operating in the emerging market.
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