Yes Bank Joins Hands Falcon to Enter the Embedded Finance Market

India-based Yes Bank has partnered banking-as-a-service (BaaS) startup Falcon to improve the banking experience of its customers.

The partnership allows Yes Bank to offer customised financial solutions to its clients by implementing Falcon's products and leveraging its state-of-the-art technological infrastructure. Falcon offers a future-proof stack that institutions and tech companies can use to create bespoke cards, payments, lending products, and accounts. 

Reportedly, Falcon's stack can either be seamlessly embedded via flexible open APIs or launched instantly with no code solutions. As for Yes Bank, it offers a selection of products, services and technology-driven digital offerings for MSME clients, retail, and corporate entities. 

Yes Bank officials cited by the same source highlighted the bank's inclination towards adopting digital initiatives in order to improve the banking experience of their customers. Falcon officials highlighted their plans to introduce several innovative use cases and product lines in partnership with Yes Bank. They also revealed their ambition to achieve USD 100 billion in annual total processing volume (TPV).

(Source: The Paypers)