ZFX Chief Analyst Tells the Story of How Zeal Group Stands out as An Ace at FinTech
Zeal Group is a business portfolio comprising regu8lated financial institutions (trading as ZFX) and FinTech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology with presence in major global locations.
Tanvir Saldanha, the chief analyst of ZFX, joins Fazzaco today to talk about how Zeal Group stands out as an ace at FinTech.
Fazzaco: Hi! Thank you for joining Fazzaco. Could you please briefly introduce yourself and ZFX?
Tanvir: Hi, I am Tanvir Saldanha, the chief analyst of the Strategy Research Dept. of ZFX. I have been working as a strategy analyst in international financial institutions for over 20 years. I have seen global financial crises over the years. Whether it is financial crisis or the most recent pandemic, they all concern us in the financial industry. We have weathered through challenges again and again. But recently, the market, even the whole society is filled with uneasy sentiments. But I believe that we all will survive through the crisis.
ZFX was founded in 2017, regulated by both FCA and FSA of Seychelles. We are committed to providing investors with a fair, just and open trading platform, which has been the core idea of ZFX over the years. We have offices around the globe to meet the demands of investors from different time zones.
We are known for our top-notch connection that makes sure every transaction is a result of the market. We are nonparallel in terms of pricing and liquidity.
Fazzaco: Why did you choose to attend the BrokersShow Malaysia 2021?
Tanvir: Firstly, we appreciate the invitation sent to us by BrokersShow. ZFX is committed to developing global business, the Southeast Asia in particular. We really hope to push our high-quality service to the Southeast Asia. With our core philosophy, which is providing a fair trading platform, caters the biggest demand of today's investors. We believe that as long as we are exposed to more customers, we could achieve win-win for both us and customers with our service.
Last BrokersShow was a hit. We knew that there is going to be a virtual expo in Malaysia, so this is the perfect chance to make our name heard, and promote our idea to customers. We immediately contacted BrokersShow as soon as we were told about the upcoming expo, and we were lucky to be a Gold Exhibitor. Hopefully this will be winning event for all of us.
Fazzaco: What are the advantages for having a virtual expo in your opinion? Will virtual expo be the best choice for forex brokerage marketing in the context of the ongoing pandemic?
Tanvir: It has been a special year this year. All physical promotions and exhibitions in the market are suspended because of the global outbreak. It is a crisis, but it comes with opportunities. Virtual expo, which was simply a theory before, is now a reality thanks to BrokersShow, and it has been a success.
Of course, going to an expo online reduces the infection risk to zero. Being called a Malaysia Expo though, it is actually open to customers everywhere, which means a lot more visitors potentially, and much lower entrance limit. In this case, customers can visit more brokers as many as possible.
Virtual expo offers another way for brokers to have direct contact with customers during the pandemic. Normally a customer only contacts customer service or his manager, hence little does he know about the broker and its philosophy. So with the exhibition, people have a more direct and all-round chance to have in-depth communications with brokers.
So a virtual expo is absolutely a great option for us. It is more versatile than a conventional exhibition. For example, you can have live streaming of different sorts simultaneously without any venue restriction. So the cost is low, and it means more prizes for us to give to customers.
Fazzaco: Could you please tell us more about the ZFX-exclusive Zeal MT4/MT5 Bridge?
Tanvir: Conventional clearing systems use the clearing channel provided by MetaQuotes compared to conventional clearing system. The speed and efficiency depend on the quality (channels are differently priced) and the number of users, so the speed and stability are usually not so good, and they are frequently unstable when it’s busy. So that is one of the reasons why there are blockage and slippage.
The core of ZFX's Zeal Bridge is self-owned clearing system developed by Zeal's dedicated tech team. It is consisted of ultra-low-latency order regulation and pricing engine, allowing us to pair up customers with multiple liquidity suppliers, which is safer and more efficient. The Bridge supports complex order routing and aggregation as well as multi-band liquidity flow, which demonstrates outstanding execution during peak volumes. It meets specific needs of retail customers, and also the professional needs of institutional customers.
Fazzaco: What makes Zeal Group's liquidity solutions unique?
Tanvir: Zeal ECN is the liquidity solution of ZFX. It is based on ultra-fast matching engine, making sure that there is no requotes, rejection or changes to the final price, so that all transactions are executed at a fair market price. The matching engine is installed right next to our MT4, which speeds up a few microseconds for customers to give them a transactional advantage. Zeal ECN has the most competitive prices from liquid financial institutions like banks or non-banks, making sure that the orders can be executed at the best price.
Zeal ECN has over a hundred components and programs. Each component is a result of tremendous amount of development and tests so that we can bring the most powerful efficiency and benefits to the market.
Fazzaco: What is ZFX’s emphasis for real-world expo and virtual expo respectively?
Tanvir: For a conventional exhibition we tend to emphasize brand and image building, because we could engage in face-to-face interaction to build up brand confidence among customers and we could have first-hand news directly. Now its all online whether it is meeting customers, trading or even communications, so a physical exhibition is a very good opportunity to engage in direct contact with customers, to better understand their real demands so we can act according to their needs.
We are inclined to demonstrating the image of ZFX at a physical exhibition, showing the strength of ours and design a beautiful booth, prepare gifts and spread out the advantages and values of ZFX with our professional employees.
This new virtual expo is more like an open aggregation of promotional activities online that has no limit of time or space. It is available to more. As we promote our platform online, our customers can still know more about us with zero infection risk. Besides, they can stay at home or wherever they feel comfortable.
So a virtual expo is an informational role for ZFX. We hope more people could get to know us, so we will set up a lot of events like lottery and live streaming, allowing every visitor to know that ZFX is professional.
Fazzaco: ZFX made its debut at New York's Times Square this April, what did it mean to ZFX? What is your post-pandemic plan?
Tanvir: The Time Square is the heart of Manhattan, the top venue for world's brands. It is also the mecca for the world’s business, fashion, culture and arts.
ZFX making its debut at Time Square marks the accelerating internationalization of ZFX. We made our voice heard in the world, and every single frame manifests our professional level. The advancing ZFX is now the focal point among global forex brokers, and our brand image became more deeply rooted.
We mentioned that ZFX plans to put its emphasis on the market of the Southeast Asia. It is hoped that our development in the Southeast Asia can be stepped up after the pandemic by organizing more physical activities and promotions since face-to-fact contact is more effective to help customers build confidence and develop our brand.
Fazzaco: What does ZFX do to protect the rights of investors among all the investment activities, including FX trading?
Tanvir: Fund safety is the top priority. ZFX has taken several measures to ensure the fund safety for customers in various aspects. In addition, we have taken measures to protect fund safety in terms of corporate governance and ensure neutrality and transparency.
First of all, ZFX is regulated by multiple regulators. It is ensured that the funds of retail customers are completely separated from the operational funds of ZFX, and the former is deposited in the customer’s exclusive account of first-class banks, and under no circumstance will their funds be used for ZFX's own financial obligations.
Secondly, a strict internal management process and a complete financial system are the prerequisites for ensuring good corporate governance. It is our mission to maintain good corporate governance. We make effective internal protocols and financial management, and abide by the strictest statutory audits to ensure that our business can be maintained at the highest standards.
At last, we do not actively hold market risks while providing trading service to customers. That's why ZFC is able to focus on looking for, obtaining and matching the best product pricing in the market through self-developed cutting-edge techniques, ensuring that all gains and losses from transactions are all results from open engagement in market trading.
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