Crypto.com Entered an Multi-year Partnership with Basketball Start LeBron James and his LIEF

​Sponsoring closely with celebrities and famous athletes to increase the brand awareness usually is a good marketing method for fx brokers or digital asset companies. In the beginning of 2022, Fazzaco reported two firms Binance inks sponsorship deal with Confederation of African Football (ACF) and GKG FairMarkets sponsors with Alex de Minaur, a professional tennis singles players. On 2021, Fazzaco also gave a detailed analysis on why forex brokers are so fond of sponsoring well-know sports figures or teams. And the trend continues.

Fazzaco learned that digital currency firm Crypto.com has inked a multi-year partnership with the basketball star LeBron James and his charitable organization the LeBron James Family Foundation (LJFF) On January 28. The crypto trading platform says that the partnership will prompt things like "educational empowerment," providing access to tools that help build "Web3, and the future of the internet." The popular American professional basketball player for the Los Angeles Lakers noted that blockchain tech is transforming society.

"Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind," James said in a statement. "Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I'm looking forward to working with them to bring these opportunities to my community."

In the announcement with LJFF and LeBron James, Crypto.com says it plans to showcase the benefits of cryptocurrency where things are "fair and equitable and the potential rewards of the technology are owned by builders, creators and users alike." Kris Marszalek, Co-Founder and CEO of Crypto.com says that LJFF's goals align with this vision.