ISAM Capital Markets Announces Its Name Change to iSAM Securities

ISAM Capital Markets, a provider of multi asset execution, prime brokerage and risk consultancy services to institutional clients globally, has rebrand its name as iSAM Securities. The group includes IS Prime Limited (regulated by FCA), IS Prime Hong Kong Limited (regulated by SFC), IS Risk Analytics Inc (regulated by CFTC) and IS Prime Markets Limited (regulated by CIMA).

The new brand name came to form a close alignment between those individual subsidiaries and their parent company iSAM, which also paves the way for the launch of a new suit of products.

The structure of the group remains unchanged with Raj Sitlani as Managing Director of iSAM Securities and Jonathan Brewer as its Commercial Director. This rebrand will not affect the group's customers.

Ben Robinson​, who joined iS Prime as Head of Marketing in last May, explained: "We wanted to create a new narrative and visuals which are more appropriate for us as we evolve, positioning ourselves as a high-level institutional brand whilst reflecting our association and shared core technology stack with iSAM."

He added: "From now on, we will lead with the name iSAM Securities in everything we do, with iSPrime, iSPrime Hong Kong and iSRisk positioned as product lines within the group.  To elevate the brand further and stand out in the industry, we have also changed our corporate colors from blue to green."

In addition to the brand name change, the website of the group's entities have also been updated with new URLs at securities.isam.com, prime.isam.com and risk.isam.com.

Last year, the dispute​ between IS Prime and the online brokerage ThinkMarkets aroused widespread attention in the industry, and Fazzaco sorted out and reported the case for the first time.